MUMBAI: After the much talked Bhanga Bangla release Borof, Awaaz today released RAW by Sun J, the leader and frontman of the hip-hop collective Khatarnaak. Rapidly emerging as one of the most exciting talents in the South Asian hip-hop community, this New Delhi native has a distinct flow and tone that stands out for his listeners. Born to a family with roots dug deep in his hometown of Delhi, Sun J's music provides us with a unique narrative about life in the capital of India.
Raw as the title suggests is about the raw talents possessed by the artist & his team. In the music video, numerous Bboys and Bgirls are featured alongside Sun J who keeps it raw and real throughout the piece. The production team of Noran and Vedang worked together and took inspiration from classic Hip Hop hits of the past to produce this record. The use of “desi” samples mixed in with a catchy beat, and unforgettable flow by Sun J, makes this track as raw as it can get.
When asked about the single, Sun J quoted a part of the song saying, “My work is for the people, I love my art and Hip Hop is my drug.”
Arjun Sankalia adds on, Label Head- Awaaz, “Sun J has a massive following within the hip-hop community and is gaining fans day by day. We’ll be working with him and the Khatarnak Crew closely and are excited to have them on our roster”
The Khatarnaak Hip-Hop Collective is ushering in the rebirth of hip-hop in India. The New Delhi based group is one of the first to holistically represent all 5 elements of Hip-Hop, founded by Sun J.
Sony Music’s hip-hop-focused imprint, Awaaz, is committed to growing hip-hop in India through an interesting mix of fresh sounds and artists.